Kevan Lee Presentation Notes
- Leads are exciting! With social media, you can get 100s, 1000s of leads. Social doesn’t just have to be a discovery tool — it can be a lead gen tool, too.
- A lead is anyone who has shown interest in hearing more from you. And has given you a way to get in touch with them.
- Typically how we get a lead: Social -> article -> download brochure -> hot lead
- Link to gated content: Often using social to link to blog posts… use social to link to gated content
- Share landing pages
- Run a contest: Short stack to run contest. Be creative; emoji responses, hashtags, video, multimedia. (Example: Describe most recent customer service experience using emojis.) Put a link on your bio.
- Use Bitly and UTMs to track everything; use BItly for quick data analysis and use GA for big picture data (Track with UTM and tie into GA to GO DEEP)
- Put CTAs on Pulse and Medium.
- Ask – be specific about what you want (recommendations, sign up for an email list). Format – headings, italics, emoji, GIFs.
TOP 10 LEAD GEN STRATEGIES
- Twitter cards
- Twitter is a leads machine. 33% of Kevan’s email list comes from Twitter cards. With Twitter cards, Kevan gets 1 subscriber per day, and he hasn’t done anything since March 2015. And Twitter cards are totally free!
- Pin Twitter card to your profile page. This will be the first thing people see when they go to your profile page.
- Integrate Twitter card with email automation tool (such as Mailchimp ). You have to have a paid Twitter ad account to use the Mailchimp/Twitter card integration.
- 5 minutes to create
- Use button text, “Get” or “Join”
- Any image will do
- Send at non-peak times; anytime outside business hours; leverage “What happened when you were away,” less competition
- Medium letters
- A lot of people think Medium is just for content. Yes, but it’s also a premium engagement platform.
- Turn followers and readers into leads.
- Anyone who follows you on Medium is a lead thanks to, “Letters”
- Very simple to write a “Letter”: simply add a subject line, body text — that’s it!
- Short form; write 500-word follow-up posts
- Or move your blog
- Posts by people; write posts as people vs. as company
- Email 1x per week
- Add value
- LinkedIn Groups
Just for networking? Nope! You can message anyone in any LinkedIn group you belong to.
- Join groups (4-5)
- Listen for questions
- Reach out
- Facebook card ads
- Very similar to Twitter cards.
- Cost per click
- Facebook = 80 cents
- Adwords = $2.50
- You can collect all info via Facebook cards and then create custom audiences for these lead gen cards.
- Start by spending $5 per day
- Create custom audiences
- Customize some more
- Test stock vs. you photo
- Facebook friends
Just for bdays and wookies? Nope, friends can be leads!
- Be generous, not spammy
- Reply to comments fast
- Deliver fast
- Slideshare lead capture
You can add lead gen to any slideshare; leads can auto-fill form via LinkedIn. Cost per lead is $8 so may not be affordable for everyone.
- Use Canva for slides
- Capture the minimum
- Add to blog posts – boost traffic
- Promote on social
- Sniply (similar to Start A Fire )
Sniply allows you to share a link to content with custom CTA. Often the content is
someone else’s but the CTA is your own. Alternatively you can add the custom CTA to
your own content.
- Match content with message
- Mask the url
- Validate then double down
With social geo you can see who your neighbors are. Use Twitter’s advanced search to search places/locations. You can also search for just questions.
- Set up alerts
- Brand name, product, topic,
- Look up your neighbors
- Add to Twitter lists, groups
- Schedule a meetup
- Track your retweets
Wait, retweets are a stat but they can also be leads! They’ve expressed interest, so technically they’re a lead.
- Get a dashboard
- Check daily
- Follow everyone
- Thank influencers
- Whisper codes:
A whisper code is something you send out on social media to give people a discount for doing something.
Make sure it’s…
- Unique – not being used anywhere else
- Trackable – can you track via dashboard or analytics tool?
- Time-based – is there urgency?
- Try on a low-traffic day or
- Try on a holiday
- Make it worth people’s time
- Track, track