Monthly Archives: February 2017

Open Rate Enemies

Susan Su Presentation Notes ● Email is the highest ROI marketing channel there is, and you don’t have to pay to play. ● Once you have subscribers, they’re yours. Not Facebook or Twitter’s users. ● But email marketing doesn’t work if

Posted in Uncategorized

The Conversion Equation

Oli Gardner Presentation Notes Automated mega-variate testing of marketing interaction models CTAs will be moved to the most apt place for conversion Videos will appear where there is most interaction Will answer the question: What should we A/B test? The

Posted in Uncategorized

Applied Analytics: Questions, Answers, and Actions from 13 Reports

Andy Crestodina Presentation Notes Less than 30% of small businesses are using analytics. 1 in 3 marketers don’t know which tactic has the biggest impact on revenue. Most people are using analytics wrong, not getting value because they’re just doing

Posted in Uncategorized

6 Key Marketing Lessons I’ve Learned Growing 20+ Brands

Erin Bury Presentation Notes Nobody knows the secret sauce to marketing. Startups, Fortune 500’s, agencies, and now working on my own, I thought we might have the secret. The truth is that like a stock broker doesn’t know the secret

Posted in Uncategorized

Lead Gen Strategies From The World’s Best Social Marketers

Kevan Lee Presentation Notes Leads are exciting! With social media you can get 100s, 1000s of leads. Social doesn’t just have to be a discovery tool — it can be a lead gen tool, too. A lead is anyone who

Posted in Uncategorized