Tech Giants are the New Gods of the Earth
Apple, Amazon, Google, and Facebook are so powerful that they don’t pay taxes, lie as part of the general business practice, and take very calculated risks of just doing something unethical, immoral, and illegal. Risk assessment is now a gross tool for margins. Is there more money to be made when out right lying as opposed to the amount of money you are fined after being caught red handed, and being found totally guilty of lying?
“This is the equivalent of getting a $10 parking ticket for a meter that charges $100 for every 15 minutes. It’s just better to break the law.” – Scott Galloway
The Four Defined
“Irrational purchases translates to margins translates to shareholder value.” – Scott Galloway